JLM Couture Flagship Salon

Opening February 2012

January 10, 2012 | No Comments

JLM Couture, a leading design house of luxury wedding apparel, announced today the February 2012 opening of its flagship store on Robertson Boulevard in West Hollywood. The store will particularly cater to the discerning taste of the L.A. bride, while also serving celebrity and entertainment industry clientele. Read the full Press Release.

Visit jlmboutique.com for updates.

Tune in tonight to Say Yes to the Dress

Atlanta: Lazaro surprises Karina Smirnoff

during her bridal appointment

January 6, 2012 | 10 Comments

Guest Blogger Madeline goes behind

the scenes at NY Bridal Market

December 13, 2011 | No Comments

The best experience of my life! The JLM Couture Fashion Show. The night leading up to it was so intense. The excitement was overwhelming and everyone was running on pure adrenalin. We took pictures of all the dresses, shoes, and don’t forget the accessories. We made sure the dress line up was flawless. The runway had to be set up for the show. Leaving before everything was perfect was not an option. It took until 3 am! No pain, no gain!

When I arrived at 10 am, I knew people had been working for four hours already. The commitment by the staff was unbelievable. The scene was frantic, yet somehow still under control. People knew exactly what needed to be done and knew it had to be precise. When the show began, from the models and the music, to flash of all the cameras, the atmosphere on the runway was nothing less than thrilling.

I hope to be able to take some classes in New York and would love to be able to participate in an internship at JLM Couture. I still can’t believe I was able to do this. It was the highlight of the year.

-Madeline Marino

Alvina Valenta Bridesmaids -

Introducing Separates

November 17, 2011 | No Comments

Here Come the Brides, Wearing

Hayley Paige

November 15, 2011 | No Comments

Our newest designer, Hayley Paige, is featured in a Mercury News article.

Randy Fenoli takes on the Today Show

featuring Jim Hjelm Blush and Tara Keely!

November 7, 2011 | No Comments

Sneak Peek from the Spring 2012 Runway

October 28, 2011 | No Comments

The new Spring 2012 collections have hit the runway. Take a look at some of the bridal gowns and bridesmaids dresses you can expect to see in stores this winter!

Hayley Paige named Head Designer of

new wedding gown collection

September 20, 2011 | No Comments

New York, NY | September 20, 2011 – JLM Couture (otc JLMC) announced today that Hayley Paige has joined the company’s wedding gown design staff. Ms. Paige will design an upscale collection of wedding gowns under her own name, Hayley Paige, beginning with a small collection for the upcoming spring 2012 Market. The full launch is scheduled for the fall 2012 Market. Ms. Paige will also assume the design responsibilities for Jim Hjelm Blush.

Read the full Press Release

Go Behind the Scenes at Lazaro’s Fall

Photo Shoot:

September 19, 2011 | No Comments

Introducing Pippa!

August 30, 2011 | No Comments

Inspired by Pippa Middleton’s famous maid of honor dress, Jim Hjelm Occasions bridesmaid style #5190 and Blush bridal gown style #1157 exudes a subtle glamour and sophistication.

Beautifully draped in flowy chiffon (for bridesmaids) and a Charmeuse (for bridal) with soft Chantilly lace, these styles are both easy and comfortable to wear. The contrasting sheer lace cap sleeves and back offer appropriate coverage without feeling constricted – the perfect balance of sexy and demure. Bridesmaids version is available in over 30 chiffon colors, mix and match with 5 Chantilly lace colors. Bridal gown version available in White and Ivory.

Find our Pippa gowns in a store near you.